LET'S GET MENTAL!
'MENTAL' is a fictional social intervention brand that focuses on helping and raising awareness about mental health amongst young women in the borough of Southwark, London.
Several 'MENTAL' pop-ups can be found in the area, which welcome visitors to visit, participate in numerous activities and get informed about the subject with the help of mental health specialists.
'MENTAL' pop-ups digital process.
MENTAL MEAL
'MENTAL MEAL' is a food-focused subdivision of the 'MENTAL' brand that sells healthy meals at the pop-ups. All ingredients are carefully selected to help customers maintain a good mental health.
'MENTAL MEAL' food packaging.
'MENTAL' pop-up brochure.
This project was part of the 'Branding' Unit of the 1st year of BA (Hons) Graphic and Media Design course at University of the Arts London (2018).
